Traction on Demand, the world’s largest dedicated Salesforce consulting and application development firm, has just come to Winnipeg. Here are five things to know about the city’s newest tech company, which has a presence of more than 1,300 employees across North America, Australia, New Zealand and India.
1. It’s B-Corp certified. Being socially responsible is the only option for this company and has always been a top priority. Traction on Demand is one of Canada's first 100 certified B Corporations, leveraging its skillsets to help and encourage others to make a greater impact on their community.
2. Traction on Demand aims to make a difference everywhere it lives and works. The Traction for Good program offers service grants to grassroots nonprofits to cover anywhere from 10-100% of a Salesforce transformation project. Since 2013, the program's been helping nonprofits build capacity and do better, and to date, has provided nearly $3M in service grants.
3. Traction on Demand's Bandit Tour is always part of Salesforce’s massive conference, Dreamforce. Amidst the pandemic, Traction on Demand decided to pivot and offer a virtual tour, which now allows them to offer pro-bono services to non-profits across the world, including Australia, India and North America. Check out its latest blog to see how they provided their Salesforce expertise to one of their years participating non-profits.
4. Diversity is its strength and Traction on Demand's social purpose is to change worlds. To that end, Traction on Demand wants its workforce to reflect the cities it resides in. It also encourages the development of new talent through Salesforce with Traction Access tech boot camps and through in-depth training options for newcomers and Indigenous Peoples in its Canadian offices.
5. The company is constantly innovating and helping businesses when it comes to the future of work and the modern-day office environment. Traction on Demand is piloting a project where they are working with local businesses that are looking to maximize their underutilized space during the typical Monday to Friday workweek.
Traction on Demand subsidizes costs for companies who let Tractionites (that’s what ToD affectionately calls its employees) use its space for collaboration on a regular basis.
This model, called ‘shops’, encourages community collaboration and helps companies say goodbye to those empty office seats.
By introducing the ‘shops’ model, Traction on Demand is paving the way for companies looking for a working forward option that makes a hybrid model more economical.
Interested in hearing more about Traction on Demand and the stories that helped build and shape their culture today? Subscribe to its new podcast, Waste No Potential, which will feature a collection of entrepreneurs, thought leaders, innovators and forward thinkers, as they dive into topics around harnessing potential to help change worlds. You can check it out on Apple Podcasts, Spotify, or wherever you listen to podcasts.
People looking to connect to new career opportunities with Traction on Demand in Winnipeg can explore open opportunities here.
You can learn more about why Traction on Demand chose to expand to Winnipeg here.